University of Iowa Homecoming 2013
Branding for the 2013 Homecoming at the University of Iowa
"Since 1912 countless Hawkeyes have celebrated Homecoming on the campus of the University of Iowa; homecoming is a century-long tradition. In 2013 the University celebrated with the theme, Countless Hawkeyes, One Spirit, a week of celebration that bring students, staff, alumni, and community members together to celebrate what it means to be a Hawkeye."
I was selected to design the 2013 Homecoming theme for the University of Iowa, "Countless Hawkeyes, One Spirit". It was my first big project at M+D and a major challenge to my skills as a designer. It taught me a lot about branding, typography, working with clients, and it drastically improved my software skills.
I gained a lot of experience and it showed me a lot about my process and my abilities as a designer. Being able to walk around campus during homecoming week and see all of the hard work I put in pay off, was a moment of pride, satisfaction, and ultimately relief.
This project offered me the chance to brand a full scope of materials. This included designing the icons, posters, t-shirt, button, handbills, advertisements, and digital ads.
